Anthropic and Williams Racing transformed the Fan Zone beneath Piccadilly Circus into an interactive Formula 1 experience combining racing simulation, projection, and AI. Fans completed a Silverstone time attack before Claude analyzed their performance and generated a personalized Driver Persona.

Working with Acronym under the direction of their creative team, I helped shape the spatial experience from concept through visualization, developing the layout, visitor flow, scenic elements, and integration of environmental graphics. I also produced 3D models and renderings to communicate the design and worked closely with the media team to visualize how projection and live data would integrate throughout the physical environment.